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	<title>tExtrapolate &#187; TEXT GENeration</title>
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	<link>http://textrapolate.com</link>
	<description>Enabling Success Through Tech Innovations</description>
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		<title>Old Media = Old Results</title>
		<link>http://textrapolate.com/2008/05/old-media-old-results/</link>
		<comments>http://textrapolate.com/2008/05/old-media-old-results/#comments</comments>
		<pubDate>Mon, 26 May 2008 21:25:30 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[TEXT GENeration]]></category>

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		<description><![CDATA[Organizations that continue to cling to old media are refusing to open themselves up to new results.  Old media, including newspapers, television broadcasting and radio has been declining in effectiveness for marketing.
So, why do organizations still cling away?  Because old media is strong media.  Erik Schonfeld said in his TechCrunch blog:
industries that are used to [...]]]></description>
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		<title>What is the TEXT GENeration?</title>
		<link>http://textrapolate.com/2008/05/what-is-the-text-generation/</link>
		<comments>http://textrapolate.com/2008/05/what-is-the-text-generation/#comments</comments>
		<pubDate>Tue, 20 May 2008 17:31:05 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[TEXT GENeration]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[This age group is made up of teens and young adults who use advanced technology multiple times a day to communicate, work and learn. They frequently use some or all of the following:

Social Networking &#8211; 75%  have a Facebook account
Text Messaging &#8211; 94% own a cell phone
Instant Messaging &#8211; 76% use instant messaging
Blogs &#8211; [...]]]></description>
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