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		<title>Take Two Ambient Advertising</title>
		<link>http://textrapolate.com/2008/06/take-two-ambient-advertising/</link>
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		<pubDate>Wed, 11 Jun 2008 20:16:00 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Viral Techniques]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jamba Juice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New media]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[University of Utah]]></category>

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		<description><![CDATA[This morning I was up at the University of Utah when I saw a little sign off to the side of a walkway.  What really got my attention was that the sign was partly hidden behind the low hanging boughs of a tree.  My first instinct was to walk to the other side [...]]]></description>
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