If you have a business with any public space are you using it to your fullest benefit?

I walk past the same businesses every day I take the train downtown. What continues to surprise me is that these businesses have great advertising real estate (front windows and doors, exterior walls, signage placards) that they are not utilizing. If you have a retail or office location that has ANY public traffic you should be utilizing it.

Digital signage displays are the easiest to maintain (no need to manually change out signs every day, week, etc) and offer a lot more attention grab for your buck. Digital signage options are varied, and include kiosks, point of sale, ambient, or informational.

Digital signage is affordable too. Considering that the images, advertisements and information can be Continue Reading »