Viral Techniques
Take Two Ambient Advertising
This morning I was up at the University of Utah when I saw a little sign off to the side of a walkway. What really got my attention was that the sign was partly hidden behind the low hanging boughs of a tree. My first instinct was to walk to the other side [...]
The Widget Is Dead… Sort Of.
Today I was in the middle of a conversation and hit a proverbial wall. I needed a word to describe a potential product that I’ve been working on. The product is still in R&D and still ‘under wraps’ so I didn’t want to make the mistake of using it’s name. I needed [...]
GET DIGITAL :: get noticed
Thomas Friedman, in his best selling book The World is Flat, writes about the boom in technology as “steroids” that have the potential to heighten our abilities.
I call new technologies the steroids because they are amplifying and turbocharging all the other flatteners (the idea that the world is becoming an open global market). They [...]
Viral Video Marketing Case Study
I’m sure you’ve all seen some great online videos. They’re funny, they make you laugh and then they get spread to all your friends when you email them a link or post the video on your blog! The purpose behind these videos is entertainment… sort of.
The reason why people post these videos is [...]
