Web Browsers and Digital Signage Software

Posted November 13th, 2009 in Uncategorized by Jimmy

I just read an article over at the digital signage blog which handed out some interesting ideas regarding the future of that industry. Specifically, the post went into detail about how web browsers will replace sign software. With the reading I have been doing about the digital signage industry, it seems that current technology, as it continues to edge forward, will squash out the enterprise digital signage software solutions.

There are many applicable methods for this:

  • Create a simple web page and point a browser to it in kiosk mode.
  • Schedule a web page’s graphics to display at specific times of the day, replacing the need for a complex and expensive scheduling tool.
  • Easy content creation. There are so many different open source website creation tools available now that creating sleek content for such an application would not be difficult in the slightest.
Kiosk mode in Google Chrome is a signal for the future–especially as rumors of Google’s OS launch are sprouting up. Certainly the specific applications within the Google browser (and other browsers for that matter) have not even begun.

Get 50 Free Photo Cards

Posted November 12th, 2009 in Uncategorized by Ben

Celeste and I just purchased our annual Christmas photo cards… they cost a whopping $0!  Shipping was free too!

We’d like to hook you up with your own free cards as well.  Just go to the site, sign up for an account (FREE) and then create your cards.  After you create your cards you can use the following coupon code (put in the PROMO CODE box at checkout) to get them free!

This site was recently created by FujiFilm and is giving away these cards to try and get new users.  You don’t have to pay anything though and don’t ever have to come back to their site even… if you really don’t want to.

Click
HERE
to go to the site:
www.seehere.com

Promo Code:  freebies4mom-1109

Below is a screen capture I took during checkout (see full version HERE).  Hope you enjoy!

50 Free Cards

Digital Signage Industry Fragmentation

Posted October 29th, 2009 in Uncategorized by Jimmy

Digital signage industry leaders and organizations have been working on various strategies to bring digital signage to standardization. Irrespective of their efforts, there is some distance to go. Certainly, the industry will never be where industry evangelists would like; where full standardization would require. Further exacerbating the issue are the rogue bandits who continue to gobble up market share from small business. The spirit of competition may keep things lively, but it also forces improvements all around. Roger Bannister’s story really does a good job of illustrating the importance of healthy competition, whether in life or in business. It is also interesting to note that in the times when Bannister was running against his greatest rivals are the moments when he secured his lowest times.

The digital signage industry is no exception. A little competition is good for us. Thomas Jefferson once related the following regarding the need for resistance:

“God forbid we should ever be twenty years without such a rebellion. The people cannot be all, and always, well informed. The part which is wrong will be discontented, in proportion to the importance of the facts they misconceive. If they remain quiet under such misconceptions, it is lethargy, the forerunner of death to the public liberty…And what country can preserve its liberties, if its rulers are not warned from time to time, that this people preserve the spirit of resistance? Let them take arms. The remedy is to set them right as to the facts, pardon and pacify them. What signify a few lives lost in a century or two? The tree of liberty must be refreshed from time to time, with the blood of patriots and tyrants. It is its natural manure.”

While one may not agree with this statement itself, I think it important to agree with the idea. Without resistance, we will not move forward. There must be resistance for muscles to be built. That idea is not new. But how to deal with the issue is something else entirely. When digital signage software companies want customers, sometimes it seems they’ll do just about anything to work toward that end.

Fragmentation and Standardization

Take one glance through the digital signage industry directory, and you will see where the industry stands as far as fragmentation is concerned. To standardize in the scope of every company in the entire industry would be an impossibility. There has to be another motivation to make this happen. What this will be, is anyone’s guess. There may even be more entrants for software and hardware providers, vendors for displays, and suppliers for peripherals, but it still doesn’t change the fact that the industry is extremely fragmented.

Standardizing will even be more difficult and may only happen as companies continue to be acquired. The acquisitions will take place, and standardization within will improve, but will this really take the industry where the industry wishes to go? Probably not, but improvements are on the horizon.

Capitalistic Competition

Competition is capitalism at its finest. A direct result of industry competition, is industry fragmentation. No one company can hold all the industry cards, so entrants continue to flood in, attempting to gain a market foothold. It would seem those most suited for entrance would be companies who already perform many of the major requirements digital signage is asking for, that is: hardware companies and content creators.

Improving Standardization Improves Preparedness

The big buzz around the digital sign industry deals with the entrance of large advertisers for buys on digital signage networks. While the days are coming, they may be a bit off as well while networks still work at improving ROI techniques. When the major media buyers start knocking, then those who have prepared themselves, may well benefit from the media purchases that will take place.

The Education Imperative

Many of the problems with fragmentation in digital signage could be alleviated with a little bit of education. Seriously? Does anyone even know what digital signage even is? I would submit that such a buzzword is virtually unknown. When people are online, what do they search for? How are they learning about the industry? Where are they getting their information? How are they finding out about the “next big thing” in advertising? There are a lot of headaches here. And, the industry terms only represent a miniscule portion of the whole headache.

Consolidation

Recently, and the last six months in particular, there has been a large rise in the consolidation of many industries, including digital out-of-home. Industry-wide consolidation is always a double-edged sword. While consolidation increases standardization, it can also bread difficulty within the remaining companies, but that is a story for another day.

Developing a Request For Proposal (RFP)

Posted June 13th, 2009 in Uncategorized by Ben

RFP On a ClipBoardThe First Couple Years are Always The Hardest

As a serial entrepreneur and founder of a few startup companies I have seen firsthand the truth of this statement. While a lot of the stress in starting a company comes from simply wondering whether you will be able to drum up enough business to get into the black, a lot also comes from the process of building your infrastructure.

Most small businesses got into business because they had a competitive advantage and a set of strengths. Along with those set of strengths, however, also comes a set of weaknesses. Bob, the owner of Dandies Fix It Repair Shop, probably can’t design a website to advertise his business. On the other hand, Janet, the owner of Pickle Littles Web Continue Reading »

Security Measures for Your Business

Posted June 8th, 2009 in Security, Uncategorized by Ben

Bank Vault SafeVirus attacks are increasing in prevalence. Data/Identity theft is rampant. Computer crimes are becoming the preferred vehicle for white collar criminals.

But no worries… you sleep well at night because you’ve got anti virus software on all your workplace computers. You’ve installed firewall blockades at each point of network entry. You’ve even implemented policies requiring all of your employees to log off their workstations if they step away from their desks.

According to John Johnson, Security Focus contributor, you are sleeping on a bed of nails. In his article “Fortifying My Doghouse While Thieves Steal My Computer” he introduces several pivotal points of systems security analysis that infer such a good nights rest might not be granted… yet.

Systems Security Analysis

Step One:
Identify assets and the impact of their loss. If a computer is stolen are you just loosing the $500 it will cost to replace it or are you loosing more than that? Is their customer information stored therein? Is it private information that could be used in identity theft? Are you looking at multiple lawsuits for loosing such information? The point of this step is to get a good grasp on the true value of each asset. Go ahead and actually list out your assets and categorize them (as suggested by Johnson in his article) as either data, hardware, software, facilities, documentation, personnel or operations.

Step Two:
Develop security processes.Vital to this step is to engrave in your mind the following idea… “Security is a process, not a goal or the blame for not implementing enough protection.” One of the biggest mistakes you can make is to assume Continue Reading »

Microsoft TechNet Plus Subscription :: FREE!

Posted June 2nd, 2009 in Uncategorized by Ben

Get it While It’s Hot!

While I’m an avid user of Ubuntu Linux I must still admit that Microsoft creates some excellent products (and a smathering of not so excellent products). Windows is still the most prevalent OS in use and you must know how to use Microsoft products to be successful in today’s world.

That being said, who wants to pay for their products? What if you could get them free?

Microsoft currently has a FREE 1 year subscription available to their TechNet Plus program. TechNet Plus is a program that allows you to download FULL VERSION, NO TIME LIMIT, NO RESTRICTIONS software for testing/evaluation. The subscription lets you download their software and gives you the keys to enable it. You can use it as long as you want and even Continue Reading »

Cuba Gets Computers!

Posted May 16th, 2008 in Uncategorized by Ben
I’ve been using a computer since I was eight or nine years old. I remember when my Dad brought home our first computer, the Commodore 64, and it was the talk of the neighborhood. The neighbor kids would come over to play the original classics like Impossible Mission and Boulder Dash.

I remember learning the basic command prompt skills needed to use the box…skills that I still use today on my Ubuntu desktop I have in my home office. The early adoption of computers has dramatically affected my life, as well as it has the lives of just about everyone else in the generations of my time. Because of this early training, I am now delving into high tech business ventures. Its an exciting and quickly changing industry that I love working in.

Our Cuban neighbors to the South, however, haven’t been so fortunate. Some of Cuba’s state officials and employees have had access to computers and the internet (more tightly controlled by the government than even China’s internet) but the typical citizen has never even had the opportunity to touch a computer. The communist government has effectively kept personal use computers out of civilian hands, until yesterday that is. The “new economy” that Cuban President Raul Castro has begun to roll out has already given civilians access to video games, cell phones, and some other electronics. Yesterday morning several electronics stores across the island starting selling computers legally. (See AP article)

Cuba has had quite a black market on computers for about two years now, and according to Slashdot comments made by supposed “Cubans” they even had internet cafes hidden away in dark chasms where government officials didn’t care about. This marks the first time that the government has officially deemed it okay to have a computer though. Castro was so nice to release computers to the general public, though, that he forgot to make sure the computers they were selling were worth a dime!

Cuban Computer Specs:

  • Intel Celeron Processors
  • 80 GB Hard Drives
  • 512 MB Ram
  • DVD Player
  • Bulky Old School CRT Monitor

Perhaps the worst thing about this controlled release is that the computers are selling for $780 USD! The state controlled average wage in Cuba is just shy of $20 a month, which means citizenry must save every penny earned for 39 straight months before they can afford one! Cuba does an excellent job maintaining “equality” and a horizontal hierarchy through its ever so “just” governance. [read sarcastically] They seem to have forgotten though, that no one in Cuba can buy these computers except for the select few people in that nation that the government decided to give good wages to (the President and other powerful politicians’ families).

For you non techies to understand how this price compares to the United States prices, I am now selling a computer on a local classified site that has a processor that is twice as fast, twice the space on the hard drive, twice the memory (RAM) and the DVD player is actually a burner (meaning you can both play and burn DVDs). Mine doesn’t come with a monitor, but if I wanted too I could go to a thrift store and pick up a monitor like the one they’ve packaged with this computer for $15. All in all, my computer is selling for only $300. It’s a brand new Dell, still in the “never been opened” box, with a full 1 year warranty on it.

The Bottom Line:

Cuba citizens can have computers! Legally! This means that everyone else that already had computers can now take them out of their closets. This means that Cuba is going to begin to open up like China has so everyone there doesn’t starve to death (like what is literally happening in their buddy nation, North Korea).

My prediction is this; Cuba will have an almost completely open internet (Saudi Arabia and China are closing in on this fast) within five years, computer prices will drop from $780 to $400 for the same configuration within the close of the year, and President Castro (he is actually starting to deserve that title, instead of dictator, because he is moving mountains for that poor little country) will continue to roll out technological advances until his citizens see him as a hero.

Building My Own Bank!

Posted May 16th, 2008 in Uncategorized by Ben

Look at me Ma! I’m building my own bank! Whether it was selling licorice out of my high school locker, or pawning computers on Craigslist, I’ve always been an entrepreneur. But who would have ever thought now I’d be starting my own bank! Sure, for a little while I worked at America First Credit Union, a local Utah credit union. I’m not typing about that though…I mean I’m really lending out money myself. I’ve already issued 49 loans to some of the most varied customers;

The best part about it all is that my average interest rate is now at 15.57%! Why are these people paying me such high interest? How can I afford to issue all these loans? Where did I get such authority? Why do I trust someone who wants to buy a Daewoo Skid Steer? Good questions. Let me explain.

Last September my economics teacher introduced me to a new form of lending, called P2P lending, which is short for Peer to Peer, or Person to Person. This form of lending is completely operated via this new fangled device, called the “internet” (I heard Al Gore invented it…and that is how he is so rich). There are no papers needed, so I am saving a lot of trees (Al Gore really likes that too).

Business & Personal Loans. Great Rates. Prosper.

Borrowers:

People that need loans go online, to www.prosper.com and they “request” a loan. The loan can be for anything between $1,000 and $25,000. Prosper, an actual “financial institution” that is regulated just like banks and credit unions, then checks the persons credit, validates their employment, and checks whether or not the person owns a home. With that done, the person is now ready to borrow. The borrower makes their request and states the maximum interest they are willing to pay for the loan.

For example, Bill has $12,000 on three credit cards, each with interest above 19%. So, he calculates the closing rates that Prosper charges (which are much lower than traditional loans…hence Prosper has grown by leaps and bounds) and figures them into the life of his credit card debt and comes up with the interest rate of 17% being as high as he wants to pay. So, he makes a request for $12,000 at 17%. Prosper usually gives about 7 days for his request to be filled by lenders.

Lenders:

On the other end, I give Prosper my credit union routing numbers (just like you have to do for direct deposit with your employer, to use PayPal or Google Checkout, etc) and they set up an account for me. I can transfer money between my online Prosper account and my physical local credit union account (at least $50 into Prosper and any amount out of Prosper) freely, at any time I want, as long as it isn’t already loaned out to someone. I then search the Prosper site for people that are borrowing, using search queries such as borrower income, credit ratings, whether they have a home and how long they’ve been on their job. I can then read their “loan request” and decide whether or not I want to loan to them. I say yes, and give them a small portion of what they’re asking. The lenders can loan any amount above $50, and are actually encouraged by Prosper to lend between $50 and $100 a loan, to minimize risks. This means that I can loan out a lot of money without as much risk as lending it all to one person.

Going back to the Bill example, If he has good credit (700+ points) then lenders will flock to his loan request and assuming that each lender is only issuing $50 increments his 24 loan spots ($12,000/$50 increments) will fill up with lenders willing to lend at 17% pretty quick.

This is where it gets really fun! If a loan is full, but their is still time remaining from the original fulfillment time issued by Prosper (usually 7 days to fill the loan) then other lenders can come on and say they are willing to take as little as 15%, 14%, 13%, etc for a $50 share of his loan. If he has an excellent credit score (around 780+) then this type of loan would typically fall to around 10% – 12% interest before it closes. So, in other words, lenders bid for their loans!

Bill gets his $12,000 and promises to pay the loan back at 12%. An actual promissory note is generated and put in the lenders account, and if the person doesn’t pay then a collection agency goes after the borrower. He pays off his credit cards and saves a couple thousand dollars (from the lower interest rate) in the long run, so he is thrilled! The lender gets 12% interest on that $50 for the life of the loan (3 years or whenever the borrower pays it off, if earlier than 3 years). The lender is thrilled because the 12% is as high as most stock portfolios go, and he actually gets to help out a little guy!

My Prosper Successes and Struggles:

I put $250 of my own money into this about 6 months ago. I like it, the interest rates were high. I convinced Celeste to let us put some more of our family savings into it. Since then our other venue of savings, dedicated savings accounts (similar to CDs), have bottomed up with the Fed lowering the interest rate. Now we are only getting about 2.5% in our dedicated savings! My business funds in my PayPal Money Market account are only getting 2.61% too! So, it’s nice to have a direct connect to borrows like this. Instead of a bloated bank or corpulent credit card companies getting the benefits of lenders paying high interest, I do! Plus, it really does feel good to be helping small businesses get started and helping people eliminate their higher interest credit card debts.

It’s not all roses though. You need to be careful to whom you lend money. I’ve had people late on payments, and even have some defaulters right now. The typical default rate for the A and AA credit group (730+ points) is currently a little less than 2%. My defaulters are a B and C grade borrower. Typically B grade borrowers are a lot safer than C, and so my wife and I have decided we won’t be lending to C grade borrowers anymore. This means our interest will go down a point or two, but it will be worth it in the long run. Another drawback is that Prosper takes 1% of our 15% for administrative fees.

Business & Personal Loans. Great Rates. Prosper. The Verdict:

When all is said and done, it looks like our effective interest rates will be around 13% for the three years these people have their loans with us. Not bad really. And so, I give Prosper my approval! For most borrowers typical loans are best, but if you have a non typical situation these loans might be right for you. If you are a lender, I would definitely take a look at Prosper. And, if you decide to sign up, please click on one of the Prosper Pictures here, so I get credit for referring you. (If you are going to lend, you get $25 too!)

About Me

Posted May 16th, 2008 in Uncategorized by admin

Everyone at school was talking about it. Mrs. Hull walked into her classroom that Monday morning to find everything a mirror image of what it had been when she left it on Friday. As her stale English teacher personality did not allow her to find pleasure in this carefree prank, she was not at all happy. To add to the travesty – she was perhaps the most anal teacher at the school. She always had everything in exact order, and if a student so much as misplaced one of her pencils she had a breakdown. That being said, imagine the horror this teacher underwent as she entered her classroom and instead of seeing her desk, computer and filing cabinets to the right (where she had left them) they were now on the left. The desks which had been facing South were now facing North.

This was one of many pranks that made my friends and I legends that year in high school. That mischievous and outgoing nature has led me to do a lot of fun things throughout my life.

I must admit that I feel a little ashamed for scaring/startling my English teacher that year. But the same passion for new and exciting continues to drive me today. During the last several years I’ve changed a lot. Somewhat a mix of mellowing out and finding a better balance between fun and hard work. After high school graduation I served a two year mission for The Church of Jesus Christ of Latter Day Saints, to Seoul Korea. Upon finishing my mission I returned to the states and started college at Brigham Young University (BYU), in Provo, Utah. While there I met my sweetheart, Celeste, and made the best decision ever…to marry her.

After finishing two years at BYU I moved North to Salt Lake City and began school at the University of Utah (U of U). BYU and the U of U are bitter rivals. When it comes down to it, I cheer for BYU over the U of U. BYU is also a better maintained school, which makes a difference when you need to find a clean bathroom to use (I am a clean bathroom freak).

I am now wrapping up my studies in Business Marketing, with graduation scheduled for Spring 09′. I love what I’m learning and I am super stoked to work in business. So super stoked even, that I’ve already jumped into it.

On the side I run a small eBay business. It only nets about $1,000 a month but it is very much an “on the side” venture. I only spend a couple hours a week on it. The exciting business venture that I am doing full time now is an advanced technologies marketing firm – Projective Marketing LLC. As one of the founders I have seen the business grow from nothing to something. It still hasn’t made me any money, but it has got gobs of potential to do so. We’re actually opening a call center this next Monday to fill some advertising space for teleTagg, the digital signage network we’ve created.

So, now you’ve got an idea of what makes me tick. I promise my other blog entries won’t be as boring, so I hope you come back for more!