TEXT GENeration
GET DIGITAL :: get noticed
Thomas Friedman, in his best selling book The World is Flat, writes about the boom in technology as “steroids” that have the potential to heighten our abilities.
I call new technologies the steroids because they are amplifying and turbocharging all the other flatteners (the idea that the world is becoming an open global market). They [...]
Viral Video Marketing Case Study
I’m sure you’ve all seen some great online videos. They’re funny, they make you laugh and then they get spread to all your friends when you email them a link or post the video on your blog! The purpose behind these videos is entertainment… sort of.
The reason why people post these videos is [...]
What is the TEXT GENeration?
This age group is made up of teens and young adults who use advanced technology multiple times a day to communicate, work and learn. They frequently use some or all of the following:
Social Networking - 75% have a Facebook account
Text Messaging - 94% own a cell phone
Instant Messaging - 76% use instant messaging
Blogs - [...]
