The digital signage market is growing. The digital signage blog just released an interesting piece outlining where things are moving for digital signage in 2010 and beyond. It is very interesting. In the post Nate Nead gives 14 predictions for digital signage in the coming months ahead. I have listed his predictions below.

Companies: barriers to entry will be more formidable.

Customers: barriers to entry will continue to erode.

Technology marriages will become more widespread.

The dust from the hardware/software price war will settle.

Some large “industry leading” companies will fold.

Company consolidation will continue to occur.

Stick around, you may be able to get some software for a song in the months ahead.

Searches for terms relating to “digital signage” will somewhat plateau.

Re-engagement with dead/cold leads will increase.

Seekers of the technology will be more educated and more qualified.

Funding and VC Pocketbooks will open.

Content creation will become more of a industry necessity.

Digital menu boards will begin to see an explosion.

Digital signage will become more of a household name.

I personally believe in almost everything Nate had to say, with the exception of the fact that VC pockets opening. I think the luxury of digital media will not make it as safe an investment as other outlets for VC firms going forward. Other than that, the post had some great points. Certainly with all the hype of the digital signage industry, we will continue to see more expansion in that sector.

What are Software Requirement Specifications? Why should I write them up before developing software?

In one of my first entrepreneurial ventures I needed some software written. It was a pretty basic application. It needed to take an HTTP call from a cell phone provider text messaging system and translate it over to text we could display on a screen. We were one of the first to develop the idea… we called it TAGG. It later adopted the name “text to screen” which is now industry standard. While it might seem pretty straightforward how I have described the software, at the time of commissioning the project it wasn’t. We weren’t sure what exactly we wanted/needed and how to get it.

Thankfully the programmer I brought on as a partner was very experienced and was able to lead me and the other partners into the process without too much trouble. One HUGE mistake we made Continue Reading »