This morning I stumbled upon a wiki entry on cosmology.  No, not hair dressing.  The article was really boring (I’ll admit I only got a couple paragraphs through it before I canned the idea of ever being a rocket scientist) but it did get my mind working.  It led me to some conclusions about the big bang theory of marketing.

I’ve been reading a lot on the internet lately about product release techniques.  An interesting theme seems pretty relevant in a lot of what I’ve been reading… release your product with a big bang.

This big bang theory of product release is not the most prevalent, by any means.  Traditionally product releases require a substantial amount of effort upfront, before the release.  When the product is then 75% ready for release, Continue Reading »