I have been reading up quite a bit lately on the digital signage industry–as if you couldn’t tell by the amount of blog posts I have written lately on the subject. The digital signage blog is one of my favorites. Nate Nead offers some witty, but often accurate views into the industry. His topics range from industry content to hardware to best practices and often to critique of other writers and companies in the realm of out-of-home.
In a review of the digital signage expo, he wrote the following about some of the drama going on lately:
Many of the industry’s organizations—under the guise of industry promulgation and professionalism—seem to be exhibiting just the opposite in their spirit of competition. The activity here is not in the least bit surprising, given the simply cutthroat nature of things in digital signage. Treating things like a zero-sum game exhibits a self-fulfilling prophecy-like result—wherein you receive exactly what you expect.
He tells it like it is. From what he saw at the expo, it sounds as though the industry is on a bit of a rebound for those who were able to make it through the tough times over the last couple years. While I was not at the expo, it certainly sounds like the industry is still ripe for growth going forward.
Keep up the good work Nate, there are many out there who are reading, following, and taking note.

