Digital Marketing
Marketing creates healthy competition
It is plainly obvious to us that you are pulling information from the Digital Signage Universe Directory (You would not have gotten this email address any other way) in order to build your own Directory. While we can’t prevent you from doing this, we would strongly recommend that you make your directory “significantly” different from ours, [...]
The Widget Is Dead… Sort Of.
Today I was in the middle of a conversation and hit a proverbial wall. I needed a word to describe a potential product that I’ve been working on. The product is still in R&D and still ‘under wraps’ so I didn’t want to make the mistake of using it’s name. I needed [...]
Make Use of the Space
If you have a business with any public space are you using it to your fullest benefit?
I walk past the same businesses every day I take the train downtown. What continues to surprise me is that these businesses have great advertising real estate (front windows and doors, exterior walls, signage placards) that they are [...]
GET DIGITAL :: get noticed
Thomas Friedman, in his best selling book The World is Flat, writes about the boom in technology as “steroids” that have the potential to heighten our abilities.
I call new technologies the steroids because they are amplifying and turbocharging all the other flatteners (the idea that the world is becoming an open global market). They [...]
Marketing for the TEXT GENeration
Traditional advertising - television, news print, magazines, radio - is still heavily utilized by many large corporations. Even small businesses can utilize these forms of advertising on a small local level. I’ve looked into advertising my own business in a new local newspaper, The Afternoon Buzz. However, after a Google search for SLC (Salt Lake [...]
