Author Archive
Jott - Episode 2
Jott blogs have NOT been edited. The below message is exactly as I Jotted, hence some minor errors. Comments that I have added after the original blog are italicized, as is this paragraph.
Jott episode two. Right now I’m on the light rail train headed down town Salt Lake City and I’m updating my [...]
Jott - Episode One
While I was hiking in the nearby mountains today I decided that I am going to do a four part blog series on Jott, a free “over the phone” voice to text transcribing service. I’ve been using it for the past six months now, and it is extremely useful. While this series does [...]
Old Media = Old Results
Organizations that continue to cling to old media are refusing to open themselves up to new results. Old media, including newspapers, television broadcasting and radio has been declining in effectiveness for marketing.
So, why do organizations still cling away? Because old media is strong media. Erik Schonfeld said in his TechCrunch blog:
industries that are used to [...]
GET DIGITAL :: get noticed
Thomas Friedman, in his best selling book The World is Flat, writes about the boom in technology as “steroids” that have the potential to heighten our abilities.
I call new technologies the steroids because they are amplifying and turbocharging all the other flatteners (the idea that the world is becoming an open global market). They [...]
Viral Video Marketing Case Study
I’m sure you’ve all seen some great online videos. They’re funny, they make you laugh and then they get spread to all your friends when you email them a link or post the video on your blog! The purpose behind these videos is entertainment… sort of.
The reason why people post these videos is [...]
Make few assumptions; many validations.
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.” ~Western Union internal memo, 1876.
“The concept is interesting… but to earn better than a ‘C,’ the idea must be feasible.” ~Yale professor on conceptual paper that became FedEx.
How crazy these early assumptions were! At the time though, most people [...]
What is the TEXT GENeration?
This age group is made up of teens and young adults who use advanced technology multiple times a day to communicate, work and learn. They frequently use some or all of the following:
Social Networking - 75% have a Facebook account
Text Messaging - 94% own a cell phone
Instant Messaging - 76% use instant messaging
Blogs - [...]
Marketing for the TEXT GENeration
Traditional advertising - television, news print, magazines, radio - is still heavily utilized by many large corporations. Even small businesses can utilize these forms of advertising on a small local level. I’ve looked into advertising my own business in a new local newspaper, The Afternoon Buzz. However, after a Google search for SLC (Salt Lake [...]
Why you NEED to know marketing…
The reason why is most eloquently illustrated by the 19th century philosopher and author, Henry David Thoreau:
We do not ride on the railroad; it rides upon us. Did you ever think what those sleepers (railroad ties) are that underlie the railroad? Each one is a man, an Irishman, or a Yankee man. The rails are [...]
Cuba Gets Computers!
I’ve been using a computer since I was eight or nine years old. I remember when my Dad brought home our first computer, the Commodore 64, and it was the talk of the neighborhood. The neighbor kids would come over to play the original classics like Impossible Mission and Boulder Dash.
I remember learning the basic [...]
