Author Archive
Marketing creates healthy competition
It is plainly obvious to us that you are pulling information from the Digital Signage Universe Directory (You would not have gotten this email address any other way) in order to build your own Directory. While we can’t prevent you from doing this, we would strongly recommend that you make your directory “significantly” different from ours, [...]
Cosmological Product Release
This morning I stumbled upon a wiki entry on cosmology. No, not hair dressing. The article was really boring (I’ll admit I only got a couple paragraphs through it before I canned the idea of ever being a rocket scientist) but it did get my mind working. It led me to some conclusions about the [...]
Induced Differentiation
Often, in this world of so many products we find that all of the products within a product genre share the same functional qualities. Finding a functional differentiator is extremely difficult. A functional differentiator is a product quality or feature that makes it different from another product in the same genre. For example, I [...]
Take Two Ambient Advertising
This morning I was up at the University of Utah when I saw a little sign off to the side of a walkway. What really got my attention was that the sign was partly hidden behind the low hanging boughs of a tree. My first instinct was to walk to the other side [...]
The Widget Is Dead… Sort Of.
Today I was in the middle of a conversation and hit a proverbial wall. I needed a word to describe a potential product that I’ve been working on. The product is still in R&D and still ‘under wraps’ so I didn’t want to make the mistake of using it’s name. I needed [...]
Creative Content Sells
Creative content gets attention.
The great thing about today’s world is that everyone carries a cell phone with them (and hence a cell phone camera) and can get pictures of all the funniest ads and upload them to their blogs, websites, Facebook pages, etc.
If you are going to spend money distributing an ad, make sure you [...]
Make Use of the Space
If you have a business with any public space are you using it to your fullest benefit?
I walk past the same businesses every day I take the train downtown. What continues to surprise me is that these businesses have great advertising real estate (front windows and doors, exterior walls, signage placards) that they are [...]
The Secret to Free Publicity
If you are a new business you probably haven’t had too much exposure to the world of PR yet. Let me tell you a little about it.
A PR firm manages the flow of information between an organization and the public. Thats it. That is the main purpose of a PR firm. [...]
Jott, episode 4. Sending…
Jott, episode 4. Sending a mass e-mail through Jott is really easy, all you need to do is go into your Jott account and set up the e-mail contacts. After you put the contacts in, you assigned the group a name. For example, my work name project of marketing is tight to all of my [...]
Jott episode 3. Once…
Jott episode 3.
Once again I am late in the office but I am going to be jotting, about how to jott to a blog. It’s really easy, when you go to jott account, you go to the add link section. There is an option to add to blogger live journal type add or word press, [...]
