It is plainly obvious to us that you are pulling information from the Digital Signage Universe Directory (You would not have gotten this email address any other way) in order to build your own Directory. While we can’t prevent you from doing this, we would strongly recommend that you make your directory “significantly” different from ours, otherwise we will shove a lawyer so far up you’re a**, you wont s*** for a year!  Don’t say you weren’t warned, we are keeping a close eye on you!

Best Regards,

Digital Signage Universe

[edited for content]

I’m in my mid twenties and have only been in business for a couple years.  However, there is one thing that I’ve already learned about the grand scheme of business – competition.

Competition is healthy for consumers.  Through competition they receive higher product quality, lower Continue Reading »

This morning I stumbled upon a wiki entry on cosmology.  No, not hair dressing.  The article was really boring (I’ll admit I only got a couple paragraphs through it before I canned the idea of ever being a rocket scientist) but it did get my mind working.  It led me to some conclusions about the big bang theory of marketing.

I’ve been reading a lot on the internet lately about product release techniques.  An interesting theme seems pretty relevant in a lot of what I’ve been reading… release your product with a big bang.

This big bang theory of product release is not the most prevalent, by any means.  Traditionally product releases require a substantial amount of effort upfront, before the release.  When the product is then 75% ready for release, Continue Reading »

Often, in this world of so many products we find that all of the products within a product genre share the same functional qualities.  Finding a functional differentiator is extremely difficult.  A functional differentiator is a product quality or feature that makes it different from another product in the same genre.  For example, I sell a lot on eBay.  I sell the same goods that a number of other people are selling.  So, how do I differentiate and get people to buy from me instead of another seller?  Smoke and mirrors.

The smoke and mirrors (aka induced differentiation) of marketing is the way that most companies position their brands to close sales.  A colleague of mine worked for Associated Foods Continue Reading »