Archive for July, 2008
Marketing creates healthy competition
It is plainly obvious to us that you are pulling information from the Digital Signage Universe Directory (You would not have gotten this email address any other way) in order to build your own Directory. While we can’t prevent you from doing this, we would strongly recommend that you make your directory “significantly” different from ours, [...]
Cosmological Product Release
This morning I stumbled upon a wiki entry on cosmology. No, not hair dressing. The article was really boring (I’ll admit I only got a couple paragraphs through it before I canned the idea of ever being a rocket scientist) but it did get my mind working. It led me to some conclusions about the [...]
Induced Differentiation
Often, in this world of so many products we find that all of the products within a product genre share the same functional qualities. Finding a functional differentiator is extremely difficult. A functional differentiator is a product quality or feature that makes it different from another product in the same genre. For example, I [...]
