Make Use of the Space
If you have a business with any public space are you using it to your fullest benefit?
I walk past the same businesses every day I take the train downtown. What continues to surprise me is that these businesses have great advertising real estate (front windows and doors, exterior walls, signage placards) that they are not utilizing. If you have a retail or office location that has ANY public traffic you should be utilizing it.
Digital signage displays are the easiest to maintain (no need to manually change out signs every day, week, etc) and offer a lot more attention grab for your buck. Digital signage options are varied, and include kiosks, point of sale, ambient, or informational.
Digital signage is affordable too. Considering that the images, advertisements and information can be updated all the time (automatically) it is much more affordable and time saving than printing out a ton of different posters that you are constantly putting up and taking down from the wall all day long. Depending who you go with for your digital signage, you can expect to pay between $2,000 to $15,000 a display. Some companies charge a monthly fee to use their software too, ranging from as little as $5 to as high as $400 a month. While the buy in of $2,000 might seem a little steep you’ve got to remember that this not only beautifies your business location but it also saves your time and money from printing posters and bulletins. It also generates upsales very well. As industry professional Nate Nead reported, digital signage has been reported to increase sales 20% for products promoted through the digital displays.
Example of GREAT Digital Signage Utilization
There is one restaurant downtown that I occasionally walk by that is making use of the real estate. They have a kiosk type display right in front of their restaurant (looks similar to the one pictured to the above). It is an attractive display so it gets my attention every time. In addition, the content they have is always changing. It often shows their “special of the day” and even though I’ve never dined there before I still check their specials, for curiosity sake. Someday, when I’m downtown and in the mood for a Philly cheese steak I’ll know where to go.
Where To Get Digital Signage
If you are really good with computers and have basic scripting ability you should try to do your own. Otherwise, feel free to leave a comment and I will drop you an email about Projective Marketings pricing. Or, you can shop around first by Google searching “digital signage” and then come back to Projective Marketing later to buy it from us (we have the best prices).
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