Archive for June, 2008
Take Two Ambient Advertising
This morning I was up at the University of Utah when I saw a little sign off to the side of a walkway. What really got my attention was that the sign was partly hidden behind the low hanging boughs of a tree. My first instinct was to walk to the other side [...]
The Widget Is Dead… Sort Of.
Today I was in the middle of a conversation and hit a proverbial wall. I needed a word to describe a potential product that I’ve been working on. The product is still in R&D and still ‘under wraps’ so I didn’t want to make the mistake of using it’s name. I needed [...]
Creative Content Sells
Creative content gets attention.
The great thing about today’s world is that everyone carries a cell phone with them (and hence a cell phone camera) and can get pictures of all the funniest ads and upload them to their blogs, websites, Facebook pages, etc.
If you are going to spend money distributing an ad, make sure you [...]
Make Use of the Space
If you have a business with any public space are you using it to your fullest benefit?
I walk past the same businesses every day I take the train downtown. What continues to surprise me is that these businesses have great advertising real estate (front windows and doors, exterior walls, signage placards) that they are [...]
The Secret to Free Publicity
If you are a new business you probably haven’t had too much exposure to the world of PR yet. Let me tell you a little about it.
A PR firm manages the flow of information between an organization and the public. Thats it. That is the main purpose of a PR firm. [...]
