Viral Video Marketing Case Study
I’m sure you’ve all seen some great online videos. They’re funny, they make you laugh and then they get spread to all your friends when you email them a link or post the video on your blog! The purpose behind these videos is entertainment… sort of.
The reason why people post these videos is for entertainment, usually. Some people have really gone all out making a fun to watch video and have then become famous because of it. I think it is safe to say that these videos are being posted primarily for entertainments sake. That being said, a HUGE underlying factor behind a lot of these video postings is web traffic. Why would someone want more web traffic to their blog or website? Because web traffic is the currency of the internet. If you have a lot of unique visitors to your website then you are wealthy.
Do viral videos really help someone market themselves, their business or their idea?
You bet they do! Take Blu for example (Blu is his pen name… not totally sure who he is. A Google search turned up nothing, so I went to see who his website is registered under and it is registered to a Sabbadini, Gilulia… maybe that is his real name?). He has been blogging for a couple months at least. He also has a sweet website. However, his web traffic was quite low until he released an awesome video online.
His video, seen here, has been viewed 1.2 million times! It has been posted on blogs (like I’ve done here) over 400 times! There have been over 6,000 people that have commented on his video! According to the viral video chart it is the most viral video right now.
According to Alexa (one of the top dawgs in tracking web traffic) his website has grown hundreds of times over in the past two weeks.
The way he brought in all this extra traffic is through putting his web address at the top of the video, like is seen in the video here.
How can I use viral video marketing to push my own business or idea?
Great question! Keep watching this blog to find out. Nate, VP of Sales at Projective Marketing and I are both really excited about this viral video marketing project we’re working on. We’re going to release the case study on our own video bit by bit over the next couple of weeks, so keep reading to find out more!
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