http://textrapolate.com/2008/05/old-media-old-results/ Enabling Success Through Tech Innovations Thu, 21 May 2009 17:28:27 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://textrapolate.com/2008/05/old-media-old-results/comment-page-1/#comment-15 ben Thu, 29 May 2008 04:53:41 +0000 http://textrapolate.com/?p=16#comment-15 Great comment! Because I didn't want to put anybody to sleep with my blog entry I couldn't make it too long. If you want to read more about traditional advertising vs. advertising for the TEXT GENeration be sure to check out my new book! It will be available mid to the end of June. Thanks for your comment! Great comment! Because I didn’t want to put anybody to sleep with my blog entry I couldn’t make it too long. If you want to read more about traditional advertising vs. advertising for the TEXT GENeration be sure to check out my new book! It will be available mid to the end of June. Thanks for your comment!

]]> http://textrapolate.com/2008/05/old-media-old-results/comment-page-1/#comment-13 Celeste Thu, 29 May 2008 04:49:43 +0000 http://textrapolate.com/?p=16#comment-13 You pointed out that the "Text Generation" no longer pays attention to traditional advertising due to innovations in technology like the advent of Tivo, internet video streaming, downloadable mp3 content, etc. This is a great point as to why traditional methods of advertising don't affect that generation much. However, you don't distinguish between the "Text Generation" and older generations when you state that "traditional advertising is losing its effectiveness". Wouldn't traditional advertising be just as effective for older generations? It seems to me that while traditional advertising may not be the most effective way to advertise to the new generation of texting teenagers, it may still be quite effective for the baby boomer generation and the elderly, who still read magazines, newspapers, and watch television without the benefits of Tivo. You pointed out that the “Text Generation” no longer pays attention to traditional advertising due to innovations in technology like the advent of Tivo, internet video streaming, downloadable mp3 content, etc. This is a great point as to why traditional methods of advertising don’t affect that generation much. However, you don’t distinguish between the “Text Generation” and older generations when you state that “traditional advertising is losing its effectiveness”. Wouldn’t traditional advertising be just as effective for older generations? It seems to me that while traditional advertising may not be the most effective way to advertise to the new generation of texting teenagers, it may still be quite effective for the baby boomer generation and the elderly, who still read magazines, newspapers, and watch television without the benefits of Tivo.

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