GET DIGITAL :: get noticed
Thomas Friedman, in his best selling book The World is Flat, writes about the boom in technology as “steroids” that have the potential to heighten our abilities.
I call new technologies the steroids because they are amplifying and turbocharging all the other flatteners (the idea that the world is becoming an open global market). They are taking all the forms of collaboration… - outsourcing, offshoring, uploading, supply-chaining, insourcing, and in-forming - and making it possible to do each and every one of them in a way that is “digital, mobile, virtual, and personal,” … thereby enhancing each one and making the world flatter by day.
Through this mention he coined the idea that technology can act as steroids which can inseminate business and personal growth with success and achievement. He focused mainly on how technology enriches our abilities to collaborate, work more efficiently, and to be more innovative. He didn’t touch on how technology acts as a steroid in the social media and marketing aspects, however. I’ll go out on a limb and say that it was because his first edition was published in 2005, long before the rise of the Twitter/Facebook/MySpace empires.
I would like to take the opportunity and build upon his theory that technology is a steroid to success. In today’s world technology not only increases our productivity but also provides us with with many new methods by which we can market ourselves, our ideas, our products or our businesses.
Here are three steroids that can help you get your idea/product/self to market:
Medial-TEXTalin. This steroid increases strength of marketability and gives your marketing muscles a lot of WOW factor. Om Malik, a popular tech blogger I like to follow, wrote in a blog this morning about how text messaging was used with American Idol to generate a lot of cash. “AT&T says the most recent season of American Idol show generated 78 million text messages — up from 67 million last season.” This is not to say that you, who probably don’t have any revenue sharing contracts with AT&T, can make money directly off utilizing text messaging in your marketing. It does show how successful text messaging in marketing is becoming. Teens are texting a ton! Capitalize on it! Check out how Projective Marketing delivers results in text message campaigns it runs for clients.
Cortico-CREATEin. This steroid mobilizes the mind to do extraordinary things, such as increased advertising recall and decreased reliance upon Tivo artificial enhancers. Timothy Lee, in his Techdirt blog, encourages CREATivity in advertising. He says that as advertisements become more creative and fun to watch people will use Tivo less and watch your ads more. The people that make the Klondike Bars are getting extra creative in advertising placement. Jay Leno had these live ads on his show. Being creative with advertising can be done on a budget too - you don’t have to pay a ton for Jay to run it. My wife and I went to The Desert Star Playhouse last night and saw a live performance. Interestingly, they too had live ads mixed into the performance. The ads were rather hard to notice… just humorous comments, etc… but they worked. If I want hearing aids I know where to go. The hearing aid company is local and I’m sure they didn’t pay much to get those creative ads placed in the show.
CyclopentanoperhydrophoDIGITIZin. This steroid has a long name that the scientists probably just made up to sound smart. It can effectively increase your market share by 75% weekly (results not proven). It really does help though. By being the first in your industry to take control of your digital media market you are setting yourself up for success. Stacey Higginbotham, another Gigaom blogger I follow, explains HERE that there are several big players in the digital industry that are duking it out for the digital media market. They are trying to make the digital media market one that they control versus allowing the consumer to control it (more money in their pockets). This relates directly to how you are managing the digital media in your industry. Do you run a small business? If so, you NEED to be on the innovative edge to digital media. Small businesses can dramatically increase their chances of success if they get noticed for doing new and brave things. Having a website that promotes your business is NOT enough. Getting your name out there by building a canned food sculpture at your business site and then donating it to the food bank IS enough (see video below).
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Comments
[...] CyclopentanoperhydrophoDIGITIZin. This steroid has a long name that the scientists probably just made up to sound smart. It can effectively increase your market share by 75% weekly (results not proven). It really does help though. By being the first in your industry to take control of your digital media market you are setting yourself up for success. Stacey Higginbotham, another Gigaom blogger I follow, explains HERE that there are several big players in the digital industry that are duking it out for the digital media market. They are trying to make the digital media market one that they control versus allowing the consumer to control it (more money in their pockets). This relates directly to how you are managing the digital media in your industry. Do you run a small business? If so, you NEED to be on the innovative edge to digital media. Small businesses can dramatically increase their chances of success if they get noticed for doing new and brave things. Having a website that promotes your business is NOT enough. Getting your name out there by building a canned food sculpture at your business site and then donating it to the food bank IS enough (see video). [...]
great post! loved the steroid names… I want to see another blog about the canned food structures!